JOURNAL PAPER

Factors influencing consumers’ choice of ice-cream: a study on impulse buying behavior, D.U. Journal of Marketing, vol 16, 1, June 2014.
Assessment of Consumers’ Loyalty and Switching Behavior: A Study on Selected Tea Brands in Bangladesh, Philosophy And Progress, Vol. LV-LVI, 2014.
Women Entrepreneurs’ of Dhaka City: Barriers To Access Bank Loans, The Journal of Social Development, 28, 1, June 2016.
Growing Popularity of Muslim Attire: Faith or Fashion?, International Journal of Asian Social Science, vol 7, 9, 2017.
Factors Influencing Customer Usage of Mobile Banking: An Empirical Study In Bangladesh, The Jahangirnagar University Journal of Marketing, Vol 6, June 2018.
Green Factories: Bangladesh Scenario, Journal of SUB, vol 9, 1 & 2, 2019.
Bankers’ Cross-Selling Practices to Consumers: An Exploratory Study in the Context of Bangladesh, Jahangirnagar University Journal of Marketing (JUJM), Vol 8, June 2020.
Literature Review on the Association between Earnings Management and Corporate Social Responsibility, Vol. 5, No. I, 2020.

---

CONFERENCE PAPER

Spreading Spider Net By Bankers: Cross Selling Creates Dilemma In Customers’ Mind, 5th International Conference on Marketing. “Market Intelligence and Business Analytics: Beyond Market Research”, Sri Lanka, May, 2017.

---