PROFILE

SHORT BIOGRAPHY

Sabakun Naher Shetu is currently an Assistant Professor at Jahangirnagar University's Department of Marketing. She is a business graduate who completed her Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) in Marketing from Jahangirnagar University, Bangladesh. She joined Jahangirnagar University as a lecturer in marketing on December 9, 2021, and served the department until May 23, 2024. She previously served as a lecturer at the Department of Business Administration in Marketing, Bangladesh University of Professionals (BUP), Mirpur Cantonment, from 4th October 2018 to 8th December 2021. During her postgrad in 2016, she was nominated for the YELLOW Inspiring Women Awards in the category of Leaders of Tomorrow, organized by Bangladesh Brand Forum (BBF), for her extracurricular activities. 

ORCiD:  https://orcid.org/0000-0002-

ResearchGate: https://www.researchgate.net/profile/Sabakun-Shetu-2

Web of Science: https://www.webofscience.com/wos/author/record/GOJ-7435-2022

Google Scholar:  https://scholar.google.com/citations?hl=en&user=nSlmAsYAAAAJ

RESEARCH INTEREST

Consumer Psychology, Services Marketing, Sustainable Consumption, and Technology adoption in Services

• TEACHING
• ACADEMIC INFO
• EXPERIENCE
• ACTIVITY
• CONTACT