Nigar Sultana Associate Professor, Department of Marketing
Nigar Sultana is a Business Graduate (Marketing) from University of Dhaka, Bangladesh, Masters (Marketing), LMU, UK, MBA (International Business), BU, UK, PhD ( Continued), MMU, UK. She is on study leave due to her higher study (PhD) now. In addition, she is serving as a Lecturer (Part time), New Bucks University, UK at present. Prior to joining Jahangirnagar University, Nigar was faculty of American International University and Daffodil International University in Bangladesh.
She is one of the pioneers who worked on entreprenruship for disabled people and 'Mumpreneruship' in Bangladesh. In addition, at present she is working on 'Dark Tourism' in the context of Bangladesh what is going to be a new contribution in academic reserach area for Bangladesh.
Nigar secured 8th and 9th position in combined national merit list in SSC and HSC respectively. She availed also 'Dean Award' from University of Dhaka.
Her research principally focuses on entreprenruship, services marketing and consumer behaviour. Recently she has been working on qualitative reserach in the dimension of dark tourism on the basis of ethnography, phenomenology.
JOURNAL PAPERNigar Sultana, Mamtaj Akter, Contextual Rapport of Peoples' Attitude and social Media Buying Pattern, International Journal of Science and Management Studies (IJSMS), 2, 6, pp.113, 2019.
Mamtaj Akter*, Nigar Sultana*, Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective, Open Journal of Business and Management, 2020. doi: https://doi.org/10.4236/ojbm.2020.86167
Rubel Md., Kashem Md. Abul, Sultana Nigar, ‘Strategic Information System & Organizational Structure: A Case on Meena Bazar Super Shop in Bangladesh, International Journal of Management (IJM), 5, pp.50-65, 2014.
Hoque Ariful, Sultana Nigar, Ara Easnin, ‘Measuring the Nexus between Handicrafts Industry and Tourism Development Vis A Vis The Employment Creation For Rural Women In Bangladesh: A Study On Thanapara Swallows’, Jahangirnagar University Journal of Marketing, 2, pp.59-72,
Sultana Nigar, Hoque Md. Ariful, Akter Mamtaj, ‘Enhancing the Performance of Business Organization: Role of Marketing Audit & its Implication’, Jahangirnagar University Journal of Marketing, 2, pp.1-20, 2014.
Kundu Nobinkhor, Sultana Nigar, Sehreen Farhana,, ‘Promising Fortitude of Vegetables Worth in Dhaka City: A Supply Chain Analysis’, The Jahangirnagar Business Studies, 1, pp.151-160, 2011.
Sultana Nigar, Hoque Md. Ariful, Hasan Murad, ‘Search for Driven Factors of Employee Satisfaction: A Study on Dhaka City’s Private Sector Insurance Companies, Jahangirnagar University Journal of Marketing, 1, pp.1-12, 2013.
Sultana Nigar, Rahman Mohammad Anisur, ‘Innovative Leadership (People)’, The Jahangirnagar Journal of Business Studies, 2, pp.37-51, 2012.
Sultana Nigar, Islam Md. Riazul, Rahman Ibn Masud, ‘Customers attitude towards courier services as an alternative of postal service in Bangladesh’, Jagannath University Journal of Business Studies, 1, pp.47-60, 2011.
Sultana Nigar, Mostafiz Fahmida, Akter Mansura, Environment Compliance Requirements and Practices of Garments Owners in Bangladesh: An Analysis’, Jahangirnagar Journal of Marketing, 3, pp.1-14, 2015.
Sultana Nigar, Akter Mamtaj, Hasan Md. Raihanul, ‘Strategic Tools: Trainning and Education for Mumpreneurship in Bangladesh’, Jahangirnagar University Journal of Marketing, 5, 2017.
Sultana,Nigar, Establish the Extend and Suitability of Entrepreneurship Support and Provision in Bangladesh for Disabled people- An Exploratory Research Study’, Jahangirnagar University Journal of Marketing, 5,
Rahman Arafat, Sultana Nigar, ‘Physical Evidence: Factors Determining the Selection of Fast-Food Restaurants among the Youth Consumers in Dhaka City’, Journal of Business Research, 10, pp.13-26,
Hoq Mohammad Ziaul, Sultana Nigar, Amin Muslim, ‘The Effect of Trust, Customer Satisfaction and Image on Customers’ Loyalty in Islamic Banking Sector’,, South Asian Journal of Management, 17, pp.70-93,
Hossain Md. Akram, Sultana. Nigar, Sampad. Biswas, ‘A Proportional Study and Analysis: Evaluation of Effectiveness of Word of Mouth Marketing in Opposition to Traditional Advertising Concerning Medical Treatment Facilities in Bangladesh’, Management & Organisational Studies, 2, pp.143-152, 2015.
CONFERENCE PAPERNigar Sultana, Methodological traits in dark tourism: Content, debate and standpoint of qualitative research leading to dark tourism, Annual PGR Conference - 12th, Manchester Metropolitan University, UK, 2019.
Nigar Sultana, Corporate Social Responsibility: Privileges of Stakeholders; An alternative extent of driving Turnover’, Corporate Social Responsility-2017, Conference arranged by Department of Philosophy., Jahangirnagar University, Savar, Dhaka, Bangladesh, 2017.
Nigar Sultana, ‘Corporate Social Responsibility in Bangladesh: Obstacles and Opportunities experienced by SMEs when undertaking CSR’, RICON, Delhi, India, 2009.
MBA (Masters of Business Administration) in Marketing
BBA (Bachelor of Business Administration) in Marketing
MBA (International Business)
Period: 2018- Present (Continued)
Phd (Continued), Business School.
Position: Associate Professor
Period: 2015- Present (Continued, study leave)
Position: Assistant Professor
Period: January, 2009 - November, 2009
Period: April 2006- December 2008
Position: Director, EMBA (Evening) Committee, Department of Marketing
Position: Member of EMBA (Evening) Committee
Position: Member of Academic Council
Position: Member in Journal of Faculty of Business Studies
Position: Editor, Jahangirnagar University Journal of Marketing
Position: Member of IQAC - Department of Marketing
Position: Director of IQAC- Department of Marketing
Position: Students Advisor - Department of Marketing
Position: Provost, Nawab Faizunnesa Hall.
Position: House Tutor, Sheikh Hasina Hall.
Position: Assistant Proctor
Position: Chairperson, Department of Marketing, Jahangirnagar University