Md. Muzahidul Islam Assistant Professor, Department of Marketing
PROFILE
SHORT BIOGRAPHY
Md. Muzahidul Islam is working as a Lecturer in the Department of Marketing, Jahangirnagar University. Mr. Muzahid completed his MBA (Marketing) & BBA (Marketing) from Jahangirnagar University. He received a number of scholarships and awards for his academic excellence during that time. He was also one of the finalist's of the country's most prestigious business competition Battle of Minds 2016 arranged by British American Tobacco Bangladesh. Prior to joining Jahangirnagar University, he worked as a lecturer of marketing at Army Institute of Business Administration for 2 years. Before that, Mr. Muzahid also worked as an adjunct faculty at The People’s University of Bangladesh, and Independent University for another 2 years. His research interest includes Community Based Tourism, Nostalgia Marketing, and Agricultural Product Marketing.
RESEARCH INTEREST
Community Based Tourism, Nostalgia Marketing, Agricultural Product Marketing.
JOURNAL PAPER
SN Shetu, MM Islam, MKW Tuhin, MA Hoque, MR Hassan, Continuance Usage Intention of Mobile Financial Services in Bangladesh during the COVID-19 Pandemic and Beyond: An Empirical Study, International Journal of Business and Technopreneurship (IJBT), 14, 3, pp.263-282, 2024. doi: https://doi.org/10.58915/ijbt.v14i3.776Sabakun Naher Shetu, Md. Muzahidul Islam, Sadia Islam Promi, An Empirical Investigation of the Continued Usage Intention of Digital Wallets: The Moderating Role of Perceived Technological Innovativeness, Future Business Journal, 8, 2022. doi: 10.1186/s43093-022-00158-0
Md. Kamrul Islam, Md. Enamul Hasan, Md. Muzahidul Islam, Do independent directors enhance firm performance? Evidence from insurance companies of Bangladesh, NDUB Journal of Business Studies, 1, 1, pp.127-135, 2022.
Md. Muzahidul Islam, Impact of Deceptive Advertising on Women Buying Behavior: A Study on Cosmetics Industry of Bangladesh, Journal of Entrepreneurship and Business Innovation, 8, 2, pp.21-31, 2021. doi: 10.5296/jebi.v8i2.19110
Md. Muzahidul Islam, Exploring the Performance of Agricultural Cooperative Society: A Study in Shekher Bazar, Khilgaon Area, AIBA Savar Journal, 2, 1, pp.50-63, 2021.
Teaching
| Course Code | Course Title | Semester/Year |
|---|---|---|
| MKT 203 | Financial Management | BBA 3rd Semester/ 2nd Year |
| MKT 1203 | Business Communication | BBA 2nd Semester/1st Year |
| MKT 1102 | Bangladesh Studies | 1st Semester/1st year |
| MKT 5105 | Retail Management | MBA 1st Semester |
| MKT 409 | Project Management | BBA 8th Semester/ 4th year |
| MKT 308 | Supply Chain and Logistics Management | BBA 6th Semester/ 3rd Year |
| MKT 104 | Communicative English | BBA 1st Semester/ 1st Year |
| MKT 302 | Marketing Information Systems | BBA 5th Semester/ 3rd Year |
| MKT 403 | Personal Selling and Sales Management | BBA 7th Semester/ 4th Year |
| MKT 510 | Social Marketing | MBA 2nd Semester |
Academic Info
Period: 2015-16
MBA (Master of Business Administration)
Department of Marketing
Merit Position: 1st
Period: 2011-2015
BBA (Bachelor of Business Administration)
Department of Marketing
Merit Position: 1st
Experience
Position: Assistant Professor, Department of Marketing
Period: May 23, 2024 - Present
Position: Lecturer, Department of Marketing
Period: December 09, 2021 - May 22, 2024
Position: Lecturer, Marketing
Period: January 05, 2020 - December 08, 2021
Position: Adjunct Faculty, Department of Marketing
Period: September 18, 2018 - September 17, 2019
Position: Lecturer, Department of Business Studies
Period: March 15, 2018 - December 31, 2019
Activity
Position: Sports Teacher
Period: January 1, 2024 - Present
Position: Student Advisor
Period: August 15, 2022 - Present
Contact
Md. Muzahidul Islam
Assistant Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Email: muzahid@juniv.edu
