Dr. Md. Kashedul Wahab Tuhin
Dr. Md. Kashedul Wahab Tuhin Associate Professor, Department of Marketing

PROFILE


SHORT BIOGRAPHY

Dr. Md. Kashedul Wahab Tuhin is an Associate Professor of the Department of Marketing at Jahangirnager University. In addition, Dr. Tuhin was Assistant Professor of Jahangirnagar University, Bangladesh. Prior to that, he was a Lecturer at Jahangirnager University and Comilla University, Bangladesh. Before starting his academic career, Dr. Tuhin worked as an Executive of Marketing and Sales at IDLC Finance Limited, the leading non-bank financial institution of the country.

Dr. Tuhin has more than 10 years’ experience in the field of teaching as well as training, workshops, and research. His key research interest is in branding, consumer-brand relationships, Halal marketing, tourism, and supply chain. He has been supervising a number of thesis students at the master and M.Phill level. Currently, Dr. Tuhin is the chief editor of Jahangirnagar University Journal of Marketing.

RESEARCH INTEREST

Consumer Brand Relationship, Marketing, Tourism Marketing, Branding

JOURNAL PAPER

Miraz, M. H., Hye, A. M., Alkurtehe, M. K. A. M., Alsabahi, M. A., Alam, M. M., Wahab, M. K., & Habib, M. (2020)., Blockchain Securities to Construct Inclusive, Digital Economy Globally. change, International Supply Chain Technology Journal , 6, 1,

Miraz, M. H., Hye, A. M., Alkurtehe, M. K. A. M., Alsabahi, M. A., Alam, M. M., Wahab, M. K., & Habib, M. (2020). Blockchain Securities to Construct Inclusive, Digital Economy Globally, International Supply Chain Technology Journal 6(1).

Miraz, M. H., Hye, A. M., Wahab, M. K., Alkurtehe, K. A. M., Majumder, M. I., Habib, M. M., ... & Alam, M. M. (2020), Electronics Product Promotion and SCM, Contemporary Research on Bangladesh. International Supply Chain Technology Journal, 6(01, International Supply Chain Technology Journal , 6, 1, 2020.

 Miraz, M. H., Hye, A. M., Wahab, M. K., Alkurtehe, K. A. M., Majumder, M. I., Habib, M. M., ... & Alam, M. M. (2020). Electronics Product Promotion and SCM, Contemporary Research on Bangladesh. International Supply Chain Technology Journal, 6(01).

Tuhin, M. K. W. (2019), Consumer Brand Hate and Anti-Brand Actions, Jahangirnagar Journal of Marketing, 7, 1, pp.15-26, 2019.

Tuhin, M. K. W. (2019) Consumer Brand Hate and Anti-Brand Actions, Jahangirnagar Journal of Marketing, 7(1), 15-26.

Tuhin, M. K. W. (2019), Dark Side of Consumer Behavior: Brand Hate and Anti-Brand Actions, Jahangirnagar Journal of Business Studies, 8(1), 43-54., Jahangirnagar Journal of Business Studies, 8, 1, pp.43-54, 2019.

Tuhin, M. K. W. (2019) Dark Side of Consumer Behavior: Brand Hate and Anti-Brand Actions, Jahangirnagar Journal of Business Studies, 8(1), 43-54.

Evolution of Consumer Brand Relationship Research,

Ghani, N. H. A., & Tuhin, K. W. (2018). Evolution of Consumer Brand Relationship Research. Academy of Strategic Management Journal, 17(1), 1-9.

Consumer Brand Relationships: Overcoming its Conceptual Challenges and Development of Propositions,

Ghani, N.H.A. & Tuhin, M.K.W. (2018), Consumer Brand Relationships: Overcoming its Conceptual Challenges and Development of Propositions. International Journal of Supply Chain Management, 7(3) 79-86.

Strengthening Brand Loyalty: The Role of Brand Personality and Consumer Involvement,

Tuhin, M. K. W. (2018) Strengthening Brand Loyalty: The Role of Brand Personality and Consumer Involvement, Jahangirnagar Journal of Business Studies, 7(1), 34-48.

Consumer Brand Relationships,

Ghani, N.H.A. & Tuhin, M.K.W. (2016), Consumer Brand Relationships, International Review of Management and Marketing, 6(4), 950-957

Promotional Activities for Vaccine’s Market Development in Bangladesh: Advances So Far and Prospects Ahead,

Nath, S. D., Acharjee, M. K., Tuhin, M. K. W., & Forhad, M. N. (2016). Promotional Activities for Vaccine’s Market Development in Bangladesh: Advances So Far and Prospects Ahead. International Journal of Business and Management, 11(3), 223-234

Measure of Service Quality and Customer Satisfaction in the Supermarkets in Bangladesh: A Case Study of Dhaka City,

Amin, M.B., Tuhin, M. K. W., and Dey, S.K. (2015). Measure of Service Quality and Customer Satisfaction in the Supermarkets in Bangladesh: A Case Study of Dhaka City. Jahangirnagar Journal of Marketing. 3 (June), 25-34

Tourists’ Attitude towards Archaeological Tourism Sites of Bangladesh: A Study on Mainamati Boudhavihar Comilla,

Tuhin, M. K. W., Zulkernine, S.M., Hasan, M., and Masud, M.A.U. (2014). Tourists’ Attitude towards Archaeological Tourism Sites of Bangladesh: A Study on Mainamati Boudhavihar Comilla. Jahangirnagar Journal of Business Studies, 4(1), 29-46

Nation Branding: Scope and Challenge for Branding Bangladesh,

Tuhin, M. K. W., and Nath, S.D. (2014) “Nation Branding: Scope and Challenge for Branding Bangladesh”, Jahangirnagar Journal of Marketing, 2 (June), 47-58

An appraisal of tourism industry development in Bangladesh,

Tuhin, M. K. W., & Majumder, M. T. H. (2011). An appraisal of tourism industry development in Bangladesh. European journal of business and management3(3), 287-297.


CONFERENCE PAPER

2nd International Conference on Business and Management,

Tuhin,M.K.W., Miraz, M.M.H., Habib, M., Alam, M. M. (2019) "Alam"The Influence of Personal Norms on Consumers’ Halal Purchase BehavioConsumer Attitude as a Mediator, 2nd International Conference on Business and Management. Dhaka. 


OTHER

Problems of Archaeological Tourism in Bangladesh: A Case Study on Mainamati Boudhavihar,

Tuhin, M.K.W. (2013) “Problems of Archaeological Tourism in Bangladesh: A Case Study on Mainamati   Boudhavihar” the paper is presented at Faculty of Business Studies, Jahangirnagar University


Academic Info

Institute: University of Dhaka
Period: 2000-2004

BBA Major in Marketing

Institute: University of Dhaka
Period: 2004-2005

MBA Major in Marketing

Institute: University Utara Malaysia
Period: 2015-2018

PhD

Experience

Organization: Department of Marketing, Jahangirnagar University
Position: Associate Professor
Period: Since 23rd December, 2018 till date
Organization: Department of Marketing, Jahangirnagar University
Position: Assistant Professor
Period: Since 30th April, 2014 to 22 December , 2018
Organization: Department of Marketing, Jahangirnagar University
Position: Lecturer
Period: 13th March, 2012 to 29th April, 2014
Organization: Department of Marketing, Comilla University
Position: Lecturer
Period: 23rd March, 2009 to 12th March, 2012
Organization: IDLC Finance Limited
Position: Executive Officer
Period: 1st October, 2007 to 22nd March, 2009

Contact

Dr. Md. Kashedul Wahab Tuhin

Associate Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Work Phone: 880-2-7791045-51
Email: kashedul@juniv.edu , kashedul@gmail.com