Dr. Md. Kashedul Wahab Tuhin
Dr. Md. Kashedul Wahab Tuhin Associate Professor , Department of Marketing

PROFILE


SHORT BIOGRAPHY
RESEARCH INTEREST
Consumer Brand Relationship, Marketing, Tourism Marketing, Branding

JOURNAL PAPER

Evolution of Consumer Brand Relationship Research,

Ghani, N. H. A., & Tuhin, K. W. (2018). Evolution of Consumer Brand Relationship Research. Academy of Strategic Management Journal, 17(1), 1-9.

Consumer Brand Relationships: Overcoming its Conceptual Challenges and Development of Propositions,

Ghani, N.H.A. & Tuhin, M.K.W. (2018), Consumer Brand Relationships: Overcoming its Conceptual Challenges and Development of Propositions. International Journal of Supply Chain Management, 7(3) 79-86.

Strengthening Brand Loyalty: The Role of Brand Personality and Consumer Involvement,

Tuhin, M. K. W. (2018) Strengthening Brand Loyalty: The Role of Brand Personality and Consumer Involvement, Jahangirnagar Journal of Business Studies, 7(1), 34-48.

Consumer Brand Relationships,

Ghani, N.H.A. & Tuhin, M.K.W. (2016), Consumer Brand Relationships, International Review of Management and Marketing, 6(4), 950-957

Promotional Activities for Vaccine’s Market Development in Bangladesh: Advances So Far and Prospects Ahead,

Nath, S. D., Acharjee, M. K., Tuhin, M. K. W., & Forhad, M. N. (2016). Promotional Activities for Vaccine’s Market Development in Bangladesh: Advances So Far and Prospects Ahead. International Journal of Business and Management, 11(3), 223-234

Measure of Service Quality and Customer Satisfaction in the Supermarkets in Bangladesh: A Case Study of Dhaka City,

Amin, M.B., Tuhin, M. K. W., and Dey, S.K. (2015). Measure of Service Quality and Customer Satisfaction in the Supermarkets in Bangladesh: A Case Study of Dhaka City. Jahangirnagar Journal of Marketing. 3 (June), 25-34

Tourists’ Attitude towards Archaeological Tourism Sites of Bangladesh: A Study on Mainamati Boudhavihar Comilla,

Tuhin, M. K. W., Zulkernine, S.M., Hasan, M., and Masud, M.A.U. (2014). Tourists’ Attitude towards Archaeological Tourism Sites of Bangladesh: A Study on Mainamati Boudhavihar Comilla. Jahangirnagar Journal of Business Studies, 4(1), 29-46

Nation Branding: Scope and Challenge for Branding Bangladesh,

Tuhin, M. K. W., and Nath, S.D. (2014) “Nation Branding: Scope and Challenge for Branding Bangladesh”, Jahangirnagar Journal of Marketing, 2 (June), 47-58

An appraisal of tourism industry development in Bangladesh,

Tuhin, M. K. W., & Majumder, M. T. H. (2011). An appraisal of tourism industry development in Bangladesh. European journal of business and management3(3), 287-297.


CONFERENCE PAPER

2nd International Conference on Business and Management,

Tuhin,M.K.W., Miraz, M.M.H., Habib, M., Alam, M. M. (2019) "Alam"The Influence of Personal Norms on Consumers’ Halal Purchase BehavioConsumer Attitude as a Mediator, 2nd International Conference on Business and Management. Dhaka. 


OTHER

Problems of Archaeological Tourism in Bangladesh: A Case Study on Mainamati Boudhavihar,

Tuhin, M.K.W. (2013) “Problems of Archaeological Tourism in Bangladesh: A Case Study on Mainamati   Boudhavihar” the paper is presented at Faculty of Business Studies, Jahangirnagar University


Academic Info

Institute: University of Dhaka
Period: 2000-2004

BBA Major in Marketing

Institute: University of Dhaka
Period: 2004-2005

MBA Major in Marketing

Institute: University Utara Malaysia
Period: 2015-2018

PhD

Experience

Organization: Department of Marketing, Jahangirnagar University
Position: Associate Professor
Period: Since 23rd December, 2018 till date
Organization: Department of Marketing, Jahangirnagar University
Position: Assistant Professor
Period: Since 30th April, 2014 to 22 December , 2018
Organization: Department of Marketing, Jahangirnagar University
Position: Lecturer
Period: 13th March, 2012 to 29th April, 2014
Organization: Department of Marketing, Comilla University
Position: Lecturer
Period: 23rd March, 2009 to 12th March, 2012
Organization: IDLC Finance Limited
Position: Executive Officer
Period: 1st October, 2007 to 22nd March, 2009

Contact

Dr. Md. Kashedul Wahab Tuhin

Associate Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Work Phone: 880-2-7791045-51
Email: kashedul@juniv.edu , kashedul@gmail.com