Saju Shaha Assistant Professor, Department of Marketing
PROFILE
SHORT BIOGRAPHY
Saju Shaha is an Assistant Professor at the Department of Marketing in Jahangirnagar University. Before joining as a faculty here, he served as a Lecturer at the Department of Marketing in Bangladesh University of Professionals (BUP). Prior to that, he worked for many esteemed private universities and institutions.
He is highly interested in unmasking the ways of blending both economies theories, statistical tools and marketing strategies and practices with affluent datasets in order to deeply understand stakeholders’ insights and develop as well as practice better strategies for the managerial people to enjoy a competitive edge in the marketplace.
He earned his Master of Business Administration (MBA) and Bachelor of Business Administration (BBA) with excellence from University of Dhaka, the highest echelon of academic excellence.
RESEARCH INTEREST
His main research areas are marketing analytics and consumer behaviour analytics to deeply understand and predict stakeholders' insights and patterns of behavior.
JOURNAL PAPER
Saju Shaha, Kazi Md. Yousuf, Digital Ethics, A Pavement to Customer Acceptance: An Exploratory Study on E-commerce Industry of Bangladesh, Jahangirnagar University Journal of Marketing (JUJM), 08, June, 2020.Saju Shaha, Jannatul Ferdous Anima, Measuring the Effectiveness of 'Roopkothar Golpo', a Digital Storytelling Program on Children's Cognitive Development: A Study on Kite Bangladesh Limited, Jahangirnagar University Journal of Marketing, 7, June, pp.27-42, 2019.
Saju Shaha, Overseas Investment by Bangladeshi Entrepreneurs: Restrictions & Remedies, Jahangirnagar University Journal of Marketing (JUJM), 06, June, pp.29-44, 2018.
Leena Afroz Mostofa Chowdhury, Saju Shaha, Balanced Scorecard Application for Performance Measurement in Bangladeshi Banks: A Case Study on a Private Commercial Bank, The Cost & Management Bi-monthly Journal of the ICMAB, Volume XLIV, 03, pp.38=46, 2016.
Teaching
| Course Code | Course Title | Semester/Year |
|---|---|---|
| MKT 507 | Tourism & Hospitality Management | MBA 2nd Semester |
| MKT 503 | Advanced Marketing Research | MBA 1st Semester |
| MKT 505 | Digital Marketing | MBA 1st Semester |
| MKT 405 | E-Marketing | 4th Year 1st Semester |
| MKT 305 | Agricultural Marketing | 3rd Year 1st Semester |
| MKT 410 | Marketing Research | 4th Year 2nd Semester |
| MKT 308 | Supply Chain & Logistics Management | 3rd Year 2nd Semester |
| MKT 301 | International Economics | 3rd Year 1st Semester |
| MKT 207 | Macroeconomics | 2nd Year 2nd Semester |
| MKT 205 | Business Ethics & Legal Environments | 2nd Year 1st Semester |
| MKT 202 | Microeconomics | 2nd Year 1st Semester |
| MKT 110 | Business, Government & Society | 1st Year 2nd Semester |
| MKT 102 | Introduction to Psychology | 1st Year 1st Semester |
| MKT 106 | Business Mathematics | 1st Year 2nd Semester |
Academic Info
Period: 2013
Bachelor of Business Administration (BBA)
Period: 2014
Master of Business Administration (MBA)
Experience
Position: Assistant Professor
Period: 30.01.2020-Still now
Position: Lecturer
Period: 30.11.2017-29.01 2020
Position: Lecturer
Period: 22.08.2016-29.11.2017
Position: Research Associate
Period: 01.05.2016-20.08.2016
Position: Lecturer
Period: 04.10.2015-29.04.2016
Position: Lecturer (Part-Time)
Period: 23.08.2015-04.10.2015
Contact
Saju Shaha
Assistant Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Cell Phone: +8801731960904
Email: saju.shaha@juniv.edu
