Nayeema Ahmed
Nayeema Ahmed Associate Professor, Department of Marketing

PROFILE

SHORT BIOGRAPHY

Nayeema Ahmed is an Associate Professor at the Department of Marketing, Faculty of Business Studies, Jahangirnagar University, Bangladesh. She also worked as the Chairman of the Department of Marketing from August, 2017 to July, 2020. Before working as a faculty at Jahangirnagar University, she worked as an Assistant Professor at Department of Business Administration, Shahjalal University of Science & Technology, Sylhet, Bangladesh. As a teacher as well as a researcher, Nayeema is committed to learn and disseminate knowledge to others. 

She completed her MScM in Retail Management at Ted Rogers School of Management at Ryerson University, Toronto, Ontario, Canada. Earlier, she completed BBA and MBA from the University of Dhaka, Bangladesh. In her academic life, she achieved Dean’s Honor Award and Dean’s Merit Award from the Faculty of Business Studies, University of Dhaka, Bangladesh.

Nayeema’s primary research interests are in the consumer behavior discipline.

RESEARCH INTEREST

Consumer Behavior, Tourism Management, Sustainable Marketing, Slow Fashion

JOURNAL PAPER

Ahmed, N. & Jannat, M., Unraveling the Dimensions of E-Servicescape and its Influence on E-Grocery Shopping Intention: Application of Stimulus-Organism-Response (S-O-R) Framework, Jahangirnagar University Journal of Business Research, 23, 2, pp.1-20, December, 2023.
Jannat, M. & Ahmed, N., Investigating Moderating Effect of Experience in the Information Adoption Model: A Study on Restaurants' User-Generated Content in Social Media, The Jahangirnagar Journal of Marketing, 11, pp.35-53, June, 2023.
Ahmed, N. & Akter, M., Citizens’ Behavioral Intention toward On-Demand Local Service Marketplace in Dhaka: An Empirical Study on UTAUT2 Model, The Jahangirnagar Journal of Business Studies, Vol. 9, 2020.
Zabeen, M & Ahmed, N., Mobile Banking through the Eyes of Generation Z: An Empirical Study on Technology Acceptance Model, The Jahangirnagar Journal of Business Studies, 6, 1, pp.87-100., 2016.
Ahmed, N., Significance of Tobacco Counter-marketing in Bangladesh to Defeat the Unwholesome Demand of Tobacco Products, Jahangirnagar University Journal of Marketing, 3, pp.35-48, 2015.
Ahmed, N. & Ara, H, Factors Influencing Household Consumers’ Preference for Wooden Furniture of Manufacturer Brands: A Study on Bangladesh, The Jahangirnagar Journal of Business Studies, 5, 1, pp.63-77, 2015.
Ahmed, N., & Ahmed, N, Consumer Behavior towards Clothing Apparel of Designer Brands: A Study on the Boutiques and Fashion Houses in Bangladesh, Dhaka University Journal of Business Studies, 34, 3, pp.197-218, 2013.
Ahmed, N., Jahan, N., & Amin, M. R., Assessing the Mechanisms and Potentials of Ecotourism: A Study on the Major Ecotourism Destinations in Bangladesh, Dhaka University Journal of Business Studies, 33, 2, pp.237-250, 2012.
Ahmed, N., & Ahmed, N., Generational Differences in Employment Expectation: A Study on the White Collar Employees in Bangladesh, Dhaka University Journal of Management, 4, 1 & 2, pp.103-124, 2012.
Ahmed, N., Ara, H., & Jahan, N., Customers’ Perception towards the Essence of Green Marketing in Bangladesh., Dhaka University Journal of Finance and Banking,, 10, 1 & 2, pp.85-102, 2012.

CONFERENCE PAPER

Ahmed, N. & Yu, H., The Effect of Online Travel Reviews (OTR) on Travellers’ Decision regarding Tourist Attraction Choice: The Case of Tripadvisor, 2023 Global Marketing Conference (GMC) at Seoul, Seoul, South Korea, July 20-23, 2023..
Ahmed, N., Lee, S. H. M., Butt, I., & Fares, O. H., Systematic Literature Review of Slow Fashion: Looking Back to Look Forward, American Collegiate Retailing Association (ACRA), New Orleans, Louisiana, USA, March 2-4, 2022.
Ahmed, N. & Akter, M, Citizens’ Behavioral Intention toward On-Demand Local Service Marketplace in Dhaka: An Empirical Study on UTAUT2 Model, International Psychology Conference, Rome, Italy, December 12 - 13, 2019,. Attended for oral presentation and got Best Presentation Award.
Ahmed, N. & Akter, M, An Application of C-TAM-TPB Model to Analyze Consumers’ Behavioral Intention toward Mobile App Based On-demand Food Delivery Services in Bangladesh: A Structural Equation Modeling (SEM) Approach, 3rd International Conference on Contemporary Issues in Social Sciences Research and Management (CSRM), Singapore, January 03-04, 2020.

Academic Info

Institute: Holy Cross Girls’ High School
Period: 2000

Secondary School Certificate Exam (SSC)

Institute: Viqarunnisa Noon College
Period: 2002

Higher Secondary Certificate Exam (HSC)

Institute: University of Dhaka
Period: 2006

Bachelor of Business Administration (BBA)

Institute: University of Dhaka
Period: 2007

Master of Business Administration (MBA)

Institute: Ryerson University, Canada
Period: 2022

Master of Science in Management (MScM)

Experience

Organization: Jahangirnagar University, Savar, Dhaka, Bangladesh
Position: Assistant Professor- Department of Marketing
Period: 2017 - Present
Organization: Jahangirnagar University, Savar, Dhaka, Bangladesh
Position: Lecturer-Department of Marketing
Period: 2014 - 2017

 

Organization: Shahjalal University of Science & Technology, Sylhet, Bangladesh
Position: Assistant Professor-Department of Business Administration
Period: 2012 - 2014

 

Organization: Shahjalal University of Science & Technology, Sylhet, Bangladesh
Position: Lecturer-Department of Business Administration
Period: 2010 - 2012

Activity

Organization: Jahangirnagar University, Savar, Dhaka, Bangladesh
Position: Chairman-Department of Marketing
Period: 2017 - 2020

Contact

Nayeema Ahmed

Associate Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Email: nayeema-ahmed@juniv.edu