Mamtaj Akter Associate Professor, Department of Marketing
PROFILE
SHORT BIOGRAPHY
Mamtaj Akter serves as an Associate Professor in the Department of Marketing at Jahangirnagar University. She completed her MBA through the "Scholarship for Youth of Excellence Scheme of China-Master Program (YES CHINA)" at South China University of Technology. Prior to that, she completed both her BBA and MBA in the Department of Marketing at the University of Dhaka, where she was listed on the Dean’s Merit List and received a scholarship for her outstanding undergraduate performance.
She joined Jahangirnagar University as a Lecturer in December 2014, bringing two years of teaching experience from a respected private university, along with five years of corporate experience at multinational companies including Nestlé, Avery Dennison, Motorola, and Airtel.
Mamtaj is deeply passionate about personal development and explores a variety of modalities in her growth journey. She is also a ‘Certified Handwriting Analyst & Grapho Analytical Therapist’ and a ‘Certified NLP Advanced Practitioner’.
In addition to her professional commitments, she actively volunteers with Quantum Foundation, a non-profit organization. She is an avid reader and traveler, eager to explore new ideas and cultures.
RESEARCH INTEREST
Consumer Behavior, Consumer Psychology
JOURNAL PAPER
Nigar Sultana, Mamtaj Akter, Tourism as An Unconventional Strategy Enriching Social and Economic Development at Hills Area in Bangladesh: A Study on Bandarban Hills, European Journal of Business Management, Vol. 14, 2022. doi: 10.7176/EJBM/14-8-08Nayeema Ahmed, Mamtaj Akter, Citizens’ Behavioral Intention toward On-Demand Local Service Marketplace in Dhaka: An Empirical Study on UTAUT2 Model, The Jahangirnagar Journal of Business Studies, Vol. 9, 2020.
Mamtaj Akter, Nigar Sultana, Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective, Open Journal of Business and Management, Vol. 8, November, 2020. doi: https://doi.org/10.4236/ojbm.2020.86167
Nigar Sultana, Mamtaj Akter, Contextual Rapport of Peoples' Attitude and social Media Buying Pattern, International Journal of Science and Management Studies (IJSMS), Vol. 2, 2019.
Sultana Nigar, Akter Mamtaj, Hasan Md. Raihanul, Strategic Tools: Trainning and Education for Mumpreneurship: A study in the context of Bangladesh, Jahangirnagar University Journal of Marketing, Vol. 5, 2017,
Mamtaj Akter, M. S. Jalil, Factors Influencing Impulse Purchasing Behavior of Urban Customers in Bangladesh, The Jahangirnagar Journal of Business Studies,, Vol. 4, No.1, June 2014.
CONFERENCE PAPER
Nayeema Ahmed, Mamtaj Akter, An Application of C-TAM-TPB Model to Analyze Consumers’ Behavioral Intention toward Mobile App Based On-demand Food Delivery Services in Bangladesh: A Structural Equation Modeling (SEM) Approach, 3rd International Conference on Contemporary Issues in Social Sciences Research and Management (CSRM), Singapore, 2020.Nayeema Ahmed, Mamtaj Akter, Citizens’ Behavioral Intention toward On-Demand Local Service Marketplace in Dhaka: An Empirical Study on UTAUT2 Model, International Psychology Conference, Rome, Italy, 2019.
Attended for oral presentation and awarded with Best Presentation Award.
Academic Info
MBA
MBA (Department of Marketing)
BBA (Department of Marketing)
Contact
Mamtaj Akter
Associate Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Email: mamtaj@juniv.edu
