Mamtaj Akter Associate Professor, Department of Marketing
PROFILE
SHORT BIOGRAPHY
Mamtaj Akter is an Associate Professor in the Department of Marketing, Jahangirnagar University. She has completed MBA under 'Scholarship for Youth of Excellence Scheme of China-Master Program (YES CHINA)' from South China University of Technology, China. Earlier she completed her BBA and MBA from Department of Marketing of University of Dhaka. During her study she was enlisted in 'Dean Merit' list and also awarded scholarship for her undergraduate result.
She joined here as Lecturer in December, 2014 gathering 2 years teaching experiences from reputed private university and 5 years corporate experiences from multinational companies.
Besides her profession she is a volunteer activist in Quantum Foundation-a non-profitable organization. She is an enthusiastic reader and traveller.
RESEARCH INTEREST
Consumer Behavior, Consumer Psychology
JOURNAL PAPER
Nigar Sultana, Mamtaj Akter, Tourism as An Unconventional Strategy Enriching Social and Economic Development at Hills Area in Bangladesh: A Study on Bandarban Hills, European Journal of Business Management, Vol. 14, 2022. doi: 10.7176/EJBM/14-8-08Nayeema Ahmed, Mamtaj Akter, Citizens’ Behavioral Intention toward On-Demand Local Service Marketplace in Dhaka: An Empirical Study on UTAUT2 Model, The Jahangirnagar Journal of Business Studies, Vol. 9, 2020.
Mamtaj Akter, Nigar Sultana, Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective, Open Journal of Business and Management, Vol. 8, November, 2020. doi: https://doi.org/10.4236/ojbm.2020.86167
Nigar Sultana, Mamtaj Akter, Contextual Rapport of Peoples' Attitude and social Media Buying Pattern, International Journal of Science and Management Studies (IJSMS), Vol. 2, 2019.
Sultana Nigar, Akter Mamtaj, Hasan Md. Raihanul, Strategic Tools: Trainning and Education for Mumpreneurship: A study in the context of Bangladesh, Jahangirnagar University Journal of Marketing, Vol. 5, 2017,
Mamtaj Akter, M. S. Jalil, Factors Influencing Impulse Purchasing Behavior of Urban Customers in Bangladesh, The Jahangirnagar Journal of Business Studies,, Vol. 4, No.1, June 2014.
CONFERENCE PAPER
Nayeema Ahmed, Mamtaj Akter, An Application of C-TAM-TPB Model to Analyze Consumers’ Behavioral Intention toward Mobile App Based On-demand Food Delivery Services in Bangladesh: A Structural Equation Modeling (SEM) Approach, 3rd International Conference on Contemporary Issues in Social Sciences Research and Management (CSRM), Singapore, 2020.Nayeema Ahmed, Mamtaj Akter, Citizens’ Behavioral Intention toward On-Demand Local Service Marketplace in Dhaka: An Empirical Study on UTAUT2 Model, International Psychology Conference, Rome, Italy, 2019.
Attended for oral presentation and awarded with Best Presentation Award.
Academic Info
MBA
MBA (Department of Marketing)
BBA (Department of Marketing)
Contact
Mamtaj Akter
Associate Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Email: mamtaj@juniv.edu
